Casual games advertising5/20/2023 Annual app store consumer spend in games topped $100 billion, and accounted for 7 of every 10 dollars spent across the app stores. “80 billion games were downloaded in 2020, outpacing overall download growth by 2.5x. In fact, Roblox estimated that players earned a collective $250 million in 2020.The company is now preparing for an IPO with a valuation of up to $30 billion. ![]() They can also create their own games – using the creation engine Roblox Studio – and receive a cut of any profits.Players can meet and socialise and then choose to play a vast range of games-within-a-game. Roblox is more like a platform than a single game. ![]() It topped the ‘breakout games’ chart for playing hours in Germany, Russia, UK, South Korea, Brazil, Canada, Mexico and US.Another outstanding games performer in terms of time spent was Roblox.However, US developer Niantic moved quickly to give players ways to collect Pokémon without having to travel.īreakout Game of the Year for Hours Played – Roblox.This was quite an achievement given that the game is typically played by walking around outside - not easy in a year of lockdowns. Pokémon GO also had an excellent year, finishing second by consumer spend in the core games chart.As a core game, it leverages strategic gameplay mechanics like leader boards and social assets and monetization features like battle pass and consumables to drive stickiness, and ultimately revenue. The #1 title in the core gaming market for consumer spend was Honour of Kings, a multiplayer role-playing battle title made by China’s Tencent.Honor of Kings and Pokémon GO lead the way in Core Gaming By downloads, it was the #1 game by year-over-year growth in downloads in Argentina, Canada, US, Mexico, Australia, South Korea and the UK. As a result, Among Us dominated our breakout games chart in 2020.According to our research it had about 295 million monthly active users in October 2020. Shortly after, the game enjoyed a huge spike. Among Us performed modestly until it was adopted by key influencers on the gaming TV channel Twitch in July 2020.It was the #1 casual title of 2020 by downloads and #3 by average monthly active users. Without doubt, the standout game of 2020 was Among Us.Core players also contribute 55% of all time spent on mobile games.Īmong Us and other top Casual games for 2020.This compares to 23% of revenue from casual games and 11% from casino games. That is two thirds of revenue from titles that accounted for just a fifth of all downloads. Conversely, core gamers generate 66% of total revenue.They comprise 78% of all game downloads, against 20% for ‘core’ games and 2% for Casino. Casual games led the way in terms of downloads.They attract a more committed user base, typically playing for much longer session times. ‘Core’ games are far more likely to monetize through in-app purchases as part of the core gameplay loop.These games are ‘snacked on’ by a vast user base of casual players. Casual titles, which tend to be largely free to download and monetize through ads. ![]() The mobile games market is home to two quite distinct genres of game.That’s 50% bigger than the console, PC, Mac, and handheld sectors combined. In 2020, users spent 296 billion hours playing mobile games, a 35% increase on 2019’s 222 billion hours.Īpp Annie estimates that more than $120 billion will be spent on mobile gaming this year (up 20% from 2020). 36% of all mobile app downloads in 2020 were games – that’s 80 billion downloads out of 218 billion overall. Gaming also dominated the market in terms of downloads, although not to the same extent. In other words, for every dollar spent on iOS and Google Play, games took 70 cents. Games dominate the mobile apps business, especially when it comes to revenue, according to new research.Ĭonsumers spent $143 billion on apps in 2020.
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